Growth of Gluten-free Market
The market for gluten-free foods is expected to reach $4.2 billion in 2012, which represents a compound annual growth rate of 28% during the 2008 to 2012 period, according to a recent report from Packaged Facts on the gluten-free market. Is one gluten-free family restaurant driving the familys restaurant choices? Many restaurants are marketing directly to this customer; are you or are those customers going to your competitors?
- 30% of adults looking for gluten-free options (Food Business News)
- Celiac disease is on the rise. Almost five times as many people are diagnosed with celiac disease today than in the 1950s. Previously thought to be rare, Celiac disease is now known to be a common genetic disorder with more than 2 million in the United States with the disease.1
- There is also a perceived health benefit to eating gluten-free among consumers. Some of your customers have to eat gluten-free. Many of your customers want to eat gluten-free and will frequent restaurants that offer them more options.
It is not just the Gluten-free market that is growing
While the growth of the gluten-free market has been huge, dont forget to consider the growing market for diners who are food allergic and food intolerant to a wide range of other foods.
- It is estimated 30-50 million people in the United States are lactose intolerant.
- There is has been a significant rise in the number of food allergies. From 1997 to 2007, the prevalence of reported food allergy increased 18% among children under age 18 according to a CDC study. It is estimated that more than 3 percent of adults and 5.9 million children have food allergies.
1Fasano A, Berti I, Gerarduzzi T, et al. Prevalence of celiac disease in at-risk and not-at-risk groups in the United States. Archives of Internal Medicine.
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